Detroit City Wire

The Saturday following Thanksgiving, known as Small Business Saturday (SBS), is set for November 30 in 2024. This event provides an opportunity for small businesses to attract more customers and increase sales. Since its inception in 2010, SBS has resulted in over $200 billion in consumer spending, including $17.9 billion in 2022 alone.

Ashley Smith, founder of Batana Babe, experienced a "significant 35% boost in sales during Small Business Saturday" through her "Visit Honduras from Home" campaign. This campaign bundled Batana Oil with traditional Honduran goods, offering customers a unique experience.

Eric Koenig, the founder of Twigs Paper, utilized geo-targeting and local hashtags on social media to drive a "22% increase in sales." He highlighted that his strategy connected with local customers and those interested in sustainability.

Ross Plumer of RJP Design saw a "30% increase in sales" by collaborating with other local businesses. Plumer emphasized that these cross-promotions created a sense of community among customers.

Dylan Cleppe from OneStop Northwest noted a "30% increase in foot traffic" by hosting an event on SBS. According to Cleppe, events provide experiences that lead to increased customer engagement and sales.

Phil Portman of Textdrip shared that strategic SMS campaigns helped double sales by building anticipation and urgency before SBS. He stressed the importance of creating excitement early on to encourage purchases.

Small Business Saturday presents an opportunity for small business owners to engage with their communities through exclusive promotions, partnerships, events, and targeted marketing strategies.