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Tuesday, November 5, 2024

McKinsey Digital's latest report outlines critical tech trends for businesses

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Sandy K. Baruah President and Chief Executive Officer at Detroit Regional Chamber | LinkedIn

Sandy K. Baruah President and Chief Executive Officer at Detroit Regional Chamber | LinkedIn

McKinsey Digital has released its fourth annual report on technology trends crucial for businesses, categorizing 100 prominent technology trends into key areas:

- AI Revolution: Generative AI, Applied AI, Industrializing machine learning

- Building the Digital Future: Next-generation software development, Digital trust and cybersecurity

- Compute and Connectivity Frontiers: Advanced connectivity, Immersive-reality technologies, Cloud and edge computing, Quantum technologies

- Cutting Edge Engineering: Future of robotics, Future of mobility, Future of bioengineering, Future of space technologies

- A Sustainable World: Electrification and renewables, Climate technologies beyond electrification and renewables

The report aims to provide business executives with a comprehensive view of relevant technology trends. "These are the markers of what will change our capabilities and abilities to compete faster and better," said Loreina Yee, Senior Partner at McKinsey.

Despite economic challenges and a slight decline in technology investment, the report indicates an optimistic outlook among businesses. Indicators such as job postings, searches, patents, and research continue to grow.

Roger Roberts, Partner at McKinsey, highlighted the five stages of technology adoption—frontier innovation, experimenting, piloting, scaling up to full scale—and noted that the time between these stages has significantly compressed for the top 15 trends identified in the report. "As business leaders look at this landscape," Roberts stated. "They need to get ready even faster for things that come over the horizon at them."

Businesses must quickly assess which technologies are relevant to their success and how to implement them efficiently.

The report also examines how tech trends impact the talent landscape by identifying necessary skills for each trend and evaluating talent supply versus demand. It found a clear supply deficit even in established areas like advanced connectivity and future mobility. "We’re going to need a lot more upskilling and reskilling," Roberts noted.

Loreina Yee advised leaders on monitoring these trends effectively. “When we break down the capabilities that matter by trend,” she said. “This is also a bit of a roadmap for executives.”

Yee emphasized that integrating new trends with existing technologies will be more ecosystem-dependent rather than simply choosing between building or buying solutions.

On distinguishing hype from true value in tech trends, Yee suggested establishing systems to monitor these developments regularly. She added that use cases could serve as valuable references for evaluation. “The vast majority of applications will actually accelerate your business priorities,” she explained.

Connecting business objectives with practical technological accelerators is crucial for success.

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