Detroit City Wire

Launching a startup is a challenging endeavor that requires self-belief and the ability to learn from setbacks. Michigan is becoming a vibrant hub for innovation and music tech startups, offering opportunities to contribute to the region's revitalization. Aspiring entrepreneurs are advised to focus on building strong networks through collaboration, sharing their stories, and forming syndication groups.

Schwartz emphasized the importance of overcoming the fear of failure and using setbacks as learning opportunities. Ward shared his experiences with launching TiiCKER, highlighting concepts such as “day science” and “night science.” He explained that day science involves building a user-focused platform, while night science requires careful financial management to maintain investor relationships. “As an executive, you go to be involved enough in the day science to make sure it works, but strategically, you got to raise your eyes enough to see six months, a year down the road,” Ward stated.

Wallace discussed challenges in securing early-stage funding for her startup, noting these difficulties can persist even as businesses grow.

Chang addressed why one should consider launching a startup in Michigan by highlighting West Michigan as an emerging innovation hub. He aims to be a catalyst in this transformation. Schwartz emphasized being part of “the comeback of a great American city,” pointing out Michigan's passion for this mission. For those interested in music tech startups, Michigan offers additional incentives due to its rich creative economy and historical influence in the music industry. Wallace expressed hope that beyond mobility, life sciences, and advanced manufacturing, music tech could become one of Michigan's significant exports.

Aspiring entrepreneurs should consider several key factors for success. Chang stressed collaboration and partnerships for building strong networks with like-minded individuals. Schwartz advised exploring various ways to share personal stories and establish brand recognition without adhering strictly to conventional methods: “Be scrappy and start building.” Finally, Ward recommended creating syndication groups for collaborative support throughout the entrepreneurial journey.

This session at the 2025 Mackinac Policy Conference was hosted by The Kresge Foundation.