Sandy K. Baruah President and Chief Executive Officer at Detroit Regional Chamber | Official website
Sandy K. Baruah President and Chief Executive Officer at Detroit Regional Chamber | Official website
After the hustle of Black Friday, the Better Business Bureau (BBB) is urging consumers to consider small, local, and independent businesses during Small Business Saturday (SBS). This initiative, created by American Express in 2010, aims to highlight the contributions of small businesses to their communities.
Shopping locally offers benefits to the economy and community. Unique and personalized gifts can often be found at these establishments. BBB provides several tips for participating in SBS:
1. **Get involved**: Communities often host events to support local businesses. Information about these events can be found on the Small Business Saturday website or through local chambers of commerce.
2. **Sign up for email alerts**: By subscribing to emails from local merchants, consumers may receive special deals not only during the holidays but throughout the year.
3. **Research nearby shops**: Online reviews, such as those on BBB.org, can help identify trusted businesses participating in SBS. ShopSmall.org lists official participants.
4. **Connect on social media**: Many small businesses promote sales via social media platforms using #ShopSmall.
5. **Invite friends and family**: Make SBS a group event by visiting favorite or new local stores together.
6. **Eat small**: Beyond retail, independently owned restaurants and cafes welcome new customers.
7. **Share your experience**: Posting selfies or leaving online reviews supports these businesses year-round.
8. **Look for the BBB Seal**: The seal indicates a business that prioritizes trust and ethics.
Finding local businesses online can be done using search filters on platforms like BBB.org or through directories provided by chambers of commerce.
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