Detroit City Wire

The Detroit Red Wings are renewing their collaboration with local companies SANA Detroit and Kiloh + Co. for the return of the team's local designer series. This partnership includes special ticket packages and exclusive merchandise lines aimed at enhancing the fan experience.

On February 23, when the Red Wings face off against the Anaheim Ducks, fans will have the opportunity to purchase a SANA ticket package. This package features a game ticket, a limited-edition SANA/Red Wings T-shirt, and early access to Little Caesars Arena for an exclusive SANA pop-up event.

Asia Gholston, Vice President of Brand Marketing at Ilitch Sports + Entertainment, expressed enthusiasm about the collaboration: “Embracing Detroit’s creative spirit is at the heart of what we do. By joining forces with Kiloh + Co. and SANA Detroit, we’re not only elevating the game-day experience but also celebrating the authentic, local talent that defines our community."

SANA is known for creating fashion pieces inspired by Detroit culture, aiming to showcase this style globally by drawing on iconic moments and legends from the city.

On March 6, in celebration of Women's History Month and Women in Hockey night, Kiloh + Co., a female-owned company based in Livonia, Michigan, will partner with the Red Wings for another special event. Fans can purchase a ticket package that includes a game ticket and a limited-edition Kiloh + Co. Red Wings shirt. The event will feature an exclusive pop-up shop located near the Via bar on Little Caesars Arena's street-level concourse.

Amanda Adamcheck founded Kiloh + Co. in 2017 after wanting simple yet chic clothing options as a season-ticket holder for the Detroit Tigers.

Both events offer early access windows for those who purchase special ticket packages before opening to all attendees later in the evening.