Detroit City Wire

The Detroit Lions, who received marketing rights for Canada through the NFL's Global Markets Program earlier this year, will host their inaugural Canadian fan events in Ontario. These events are open to the public and aim to engage with Canadian fans more deeply.

"We are thrilled to be hosting fan events throughout Ontario this season," stated Emily Griffin, Senior Vice President of Marketing and Brand for the Detroit Lions. "The Lions have incredible fans in Canada, particularly in Windsor, and they've been an integral part of our fanbase since the team was established in Detroit. The opportunity to engage with them more deeply, especially during this historic 2024 season, is something we're very excited about."

The first event is a tailgate party scheduled for Sunday, December 15th at a venue in Windsor. This event coincides with the Detroit Lions vs. Buffalo Bills game at 4:25 EST. Attendees can enjoy tailgate games, a DJ, giveaways, and both indoor and outdoor viewing options for watching the game. The event will proceed regardless of weather conditions and does not require tickets.

Details for the tailgate party include:

- Date: Sunday, December 15th

- Time: Tailgate opens at 12 PM EST; Kickoff at 4:25 EST

- Location: Factory House, 5240 Tecumseh Rd E, Windsor

The second event is a ticketed watch party on December 22nd when the Lions face off against the Chicago Bears. Tickets will be available starting November 26th at $10 each from 10 AM EST onwards.

This watch party offers fans a Ford Field experience complete with music, food trucks, interactive games, custom rally towels for all attendees and custom tuque hats for early arrivals. A pop-up shop selling Lions merchandise will also be present.

Details for the watch party include:

- Date: Sunday, December 22nd

- Time: Pregame tailgate takeover opens at 11 AM EST; Gates open at noon; Kickoff at 1 PM EST

- Location: Canada Life Place on Dundas Street in London

Launched in 2022 by the NFL's Global Markets Program awards clubs international marketing rights to expand brand awareness beyond U.S borders through various engagements including these fan events.