Detroit City Wire

Caesars Entertainment, Inc. (NASDAQ: CZR) and the Detroit Lions have announced a new partnership ahead of the 2024-25 NFL season. This collaboration designates Caesars Sportsbook as an Official Sports Betting Partner and Caesars Entertainment as the Official iGaming Partner of the Detroit Lions.

The agreement will provide custom fan experiences for Caesars Rewards® members, dynamic sponsorship assets, and the use of official Detroit Lions logos in various online casino games on Caesars' digital platforms. The first game to launch will be a Live Dealer blackjack game featuring a custom-made Detroit Lions felt, available exclusively in Michigan at the start of the NFL season on Caesars Palace Online Casino and Caesars Sportsbook & Casino for players aged 21 and older.

"We're thrilled to partner with the Detroit Lions to bring opportunities to their fans that cater to their interests and are unique to the royal experience only Caesars can deliver," said Eric Hession, President of Caesars Digital. "We've enjoyed a great relationship with sports fans in Michigan, and partnering with one of the most passionate fan bases in the NFL will help us grow that connection as we continue to expand our offerings in the state with the launch of Horseshoe Online Casino later this year."

Detroit Lions Vice President of Corporate Partnership Mace Aluia expressed similar sentiments: "As we embark on this season, we're proud to enhance our fan experiences with Caesars Entertainment. This partnership will unite Lions fans who are passionate about the team, offering them exclusive opportunities to engage with us both at Gamedays at Ford Field and through Caesars' digital platforms here in Michigan."

Caesars brands such as Caesars Sportsbook, Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino will be prominently featured throughout Ford Field during Lions games. These brands will also appear in radio spots on the Detroit Lions Radio Network and across team digital and social media channels.

This partnership enhances Caesars Entertainment's presence in the region, complementing its operation of Caesars Windsor across the Detroit River in Windsor, Ontario. In January 2023, this destination celebrated the grand opening of Ontario's first full-service sportsbook, providing an elevated environment for sports fans.

Caesars Sportsbook has offered both in-person sports wagering since 2020 and mobile sports wagering since 2021 in Michigan through a partnership with the Grand Traverse Band of Ottawa and Chippewa Indians. Every wager placed on its app earns Reward Credits redeemable for experiences through Caesar's loyalty program or can be used directly within the app.

In 2023, Caesars launched Caesar’s Palace Online Casino extending its brand into five states including Michigan. The company has also partnered with Sault Ste. Marie Tribe of Chippewa Indians intending to launch Horseshoe Online Casino gaming brand in Michigan by 2024.

Caesars Entertainment emphasizes Responsible Gaming education as it expands into more jurisdictions. In March 2024, it received RG Check accreditation from Ontario’s Responsible Gambling Council for achieving high standards in Responsible Gaming practices.

For updates and engagement opportunities, players can follow @CaesarsSports on X (formerly Twitter), Instagram, and Facebook.