The Detroit Red Wings have announced that the “Hey Hey Hockeytown” design will be featured as the center ice logo at Little Caesars Arena for the 2025-26 NHL season. The decision follows a multi-week fan voting process, which was part of the team’s upcoming Centennial celebration.
Asia Gholston, Senior Vice President of Brand Marketing for Ilitch Sports + Entertainment, said, “The center ice fan vote, launched in partnership with Meijer, was a great way to get fans involved in Red Wings Centennial right from the start. Through an incredible response to this vote, fans have made it clear they’re fired up for what’s to come in celebrating 100 years of Hockeytown, which is only possible due to their unwavering support for the Winged Wheel.”
The new center ice logo merges a redrawn version of the 1934 Winged Wheel with a modernized “100” design. The “1” and “0” in the logo echo elements from the original mark and are presented in the team’s red and vintage white colors. The classic Hockeytown wordmark, introduced in 1996, is also included.
Gholston noted strong participation during voting: “We saw over 20,000 votes in the first 72 hours alone after opening the poll to fans. That response is proof of how passionate and engaged they are, and know this is a meaningful step in their eyes towards honoring our legacy.”
Fans can find more information about other Centennial events and purchase single-game tickets on the team’s official website.
